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Noida: Supertech joins hands with Disney

Noticing the growing demand of interiors and exteriors on Disney themes, reputed real estate developer the Supertech have joined hands with Disney India for interior designing of its 7.5 acre housing project ‘Fable Castle’ on Yamuna Expressway. Disney will develop 100 flats at this project. These apartments will have Disney inspired rooms including furnishing, home decor products and also colour palettes of the same brand. Besides interiors, landscapes, club and gymnasium will also be designed on the same concept.

 

Mohit Arora, Director, Supertech stated during an interview, “We have been focusing on branded residences. With this tie-up, we are bringing the enchanting world of Disney for our prospective customers.”

 

Roshini Bakshi, Managing Director, Disney UTV stated that, “Our business model is of licensing. The real estate tie-ups have shown significant growth and we are pursuing it in a big way. This is our third such project in India. We have already tied up in Mumbai and Kolkata. Consumers in Mumbai have reacted positively for Disney-themed homes and feedback is very good in Kolkata as well.”

 

Favista’s Views: Looking at the changed trend for branded interior designing , this is a good move by Supertech. There is an equal demand of Disney themed interiors among kids and adults and Supertech has taken a right decision to cash on this craze.

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